To save the world we need a new story
Our planet is in crisis- so too is our collective vision for the future; a shared story about how to build the healthier, greener, and more just world we so urgently need.
Creativity can change the world. It can inspire us to change our minds and our behaviours. To survive this climate crisis, we must use our most powerful tool; communication.
For decades, scientists have been shouting for the rooftops. The science is clear, but where is the technological innovative response to match the scale of this crisis? The tech. industry and pet industry can either perpetuate the status quo or, it can use its ability to imagine, and paint a vision of a better world.
There is no single way to tell this story - it must come from different perspectives - but we all can all contribute to building a shared vision for the future. Whether you are an animal owner, a vet, a tech developer, a graphic designer, a scientist or a poet, the climate movement needs you. It is only when we dare to imagine this new world that we will get there.
- Dr Madi Hewitson MRCVS